Ski Vermont Partners with Consortium of Vermont Colleges to Boost Tourism and Enrollment
Getting a ‘higher education’ in Vermont takes a deeper meaning today as the Consortium of Vermont Colleges (CVC) -- and Ski Vermont announce a partnership expected to boost both tourism and enrollment at Vermont’s many public and private institutions of higher education.
CVC and Ski Vermont share a passion for providing high quality, transformative experiences, whether on campus or in Vermont’s mountains, said Nate Ball from Vermont Technical College and chairman of the council’s promotions committee.
“Vermont’s colleges and mountains make a positive and a lasting impression in the minds and hearts of our students and visitors. Partnered with Ski Vermont, we will invite more young people—and the young at heart—to enjoy all that Vermont has to offer in the winter. The ultimate goal is to recruit fresh, ambitious minds to pursue higher education in Vermont, where they can ski and snowboard and hopefully stay to help Vermont’s economy grow and prosper,” Ball said.
“Vermont’s mountain resorts, like its institutions of higher education, play vital roles in Vermont’s economy, environment and communities,” said Ski Vermont President Parker Riehle.
“Our partnership with Vermont’s higher education institutions creates a powerful alignment of brands and reinforces that Vermont, and learning, skiing and snowboarding here, is as much a state of mind—a lifestyle—as a physical place,” Riehle continued. “These lasting connections ultimately have the potential to inspire graduates and prospective students alike to support the state’s economic, social and environmental initiatives.”
Affiliation with Ski Vermont provides CVC with the potential to target millions of winter enthusiasts from around the globe—many with children—who visit Vermont to experience all that winter offers.
Ski Vermont and CVC will coordinate Internet, digital and social marketing efforts, work collaboratively to generate earned media, cross promote in printed material, and share access to consumer events and trade shows throughout the northeast and in key international markets.
ABOUT SKI VERMONT
Ski Vermont (Vermont Ski Areas Association) serves its 18 Alpine and 30 Nordic member resorts in three major areas: governmental affairs, marketing and public affairs. It is a private non-profit trade association founded in 1969 to foster a legislative, economic and social environment in which the state's ski industry can grow and prosper. The association’s priorities include environmental integrity, enhancing economic and social contributions to the state's welfare, and promoting Vermont as the premier destination for winter tourism. Ski Vermont: Winter in its Original State. For more information, visit www.skivermont.com.
The Consortium of Vermont Colleges is a collaboration of 20 colleges and universities in the State of Vermont. The CVC is committed to sharing the wealth and diversity of opportunities for higher education in Vermont with potential students throughout the state, across the country and around the globe. To learn more, visit www.vtcolleges.org.See All Ski and Ride Articles