Ski Vermont’s Check In to Win Program Receives Travel + Leisure SMITTY Award
Sarah Neith, email@example.com
New York, NY
Ski Vermont was awarded a Travel +Leisure Social Media in Travel + Tourism Award for Best Overall Use of Social Media by a Marketing/Trade Association for the Check In to Win program. The SMITTY Awards showcase the most innovative uses of social media in the travel and tourism industry. For more information and a list of winners, visit travelandleisure.com/smittys
“We launched the SMITTYS last year simply to recognize innovation in social media, but the competition has also raised the creativity bar for travel companies,” said Rich Beattie, Executive Digital Editor of Travel + Leisure. “The increased level of originality really showed in this year’s entries—we saw new ideas on every social media platform.”
Ski Vermont’s Check In to Win program rewards skiers and riders when they check in at any Vermont ski resort via Foursquare or Facebook Places. It is the first statewide tourism program of its kind, promoting frequency and variety of visits to Vermont ski resorts via prize incentives.
We want to be your tour guide! Ski Vermont offers individual media tours of our member resorts.
Contact firstname.lastname@example.org for more information.