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January 4, 2012 Ski Vermont

Okemo January White Sale and MLK Offer

Jen Butson, jen@skivermont.com

802.223.2439

LUDLOW, Vt.

John Wanamaker, of Philadelphia department store fame, is credited with the invention of the January White Sale in 1878, but Okemo Mountain Resort has reinvented it in 2012. Okemo is offering some great value when it comes to enjoying the white snow.

The Incredible January Savings Event – Kids ski or ride for $1 when their family stays at an Okemo Mountain Resort managed property for at least two nights in January (excluding MLK weekend). In addition, if they book three nights, everyone stays the third night free.

When skiers and riders purchase lift tickets online at Okemo.com, at least 48 hours in advance, they can get the following great deals:

Lift and Lunch – There is such a thing as free lunch! When skiers and riders pre-buy a full-price, single-day lift ticket, valid Monday through Friday, Jan. 2-31, Okemo serves up lunch for FREE! The pre-paid lunch coupon ($15 total value) is valid at any culinary location on the mountain the same day the lift ticket is issued. Skiers and riders can present a print-at-home ticket at an Okemo Resort Services Desk to collect their free-lunch voucher.

Kids Rock FREE – When an adult buys a full-price lift ticket between Jan. 2-13, they get one free Junior ticket or one free Young Adult ticket, valid the same day. The child receiving the free ticket must be present at redemption. Free lift tickets are available for all children 6 and younger every day at Okemo.

Two-Day Weekend Warrior – Skiers and riders get the best rates on January 21-22 and January 28-29, when they pre-buy a multi-day weekend (Sat. and Sun.) lift ticket online in advance. This two-day ticket is just $139.

Midweek Online Values – When skiers and riders pre-buy a Tuesday, Wednesday, or Thursday lift ticket online in advance, they pay just $49.  This offer is valid every Tuesday, Wednesday and Thursday through the month of January.

MLK Online Ticket Offer – When skiers and riders celebrate the life of Dr. Martin Luther King Jr. at Okemo, they can pre-buy a special holiday three-day lift ticket valid January 14, 15 and 16, for just $185  for adults (a $49 savings); $160 for young adults (a $47 savings); and $125 for juniors (a $34 savings).

For more information about Okemo Mountain Resort, visit www.okemo.com or call (802) 228-1600.

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