Winter Trails Has Highly Successful Weekend

Winter Trails Has Highly Successful Weekend
Annual Event on January 8, 2011, Offers Free Snowshoeing and/or Cross Country Skiing at Locations Throughout North America

Winter Trails had a highly successful event weekend this past Saturday, January 8. With good weather in almost every part of the country, the early attendance numbers are very strong. Preliminary reports are showing comparable attendance numbers for this year trending about 10% higher than last year in those that have reported. "This is very exciting to see", stated Reese Brown, Winter Trails Administrator. "We hope this trend continues as the rest of the numbers come in over the next two weeks."

Participants at this year's event were treated to a great introduction of snowshoeing and cross country skiing at over 80 event sites nationwide. "Mt. Hood was beautiful! We are HOOKED!! Thank you - pure joy!" stated a participant on Facebook of an Oregon event.

Winter Trails offers children and adults, new to snow sports, a chance to try snowshoeing and/or cross country skiing FREE at venues throughout North America. There is no charge for the use of equipment or trails. Most locations offer snowshoeing AND cross country skiing. Some locations only offer snowshoeing.

There are still 5 more Winter Trails events that have not occurred yet. They are:
1/15 Winter Family Fun Day on Reflections Lake, AK
1/15 Estes Park, CO
1/15 East Mink Creek Nordic Center, ID
1/15 Ellicott Creek Park, NY
3/5 Canterbury Farm Cross Country Ski Center, MA

Winter Trails locations, hours and offerings are posted at WinterTrails.org as they are announced. Venues include alpine resorts, Nordic centers, state parks, National Park Service and U.S. Forest Service land. Details accompany each event's listing on the Winter Trails website. Registration is also available on-site at each location.

SnowSports Industries America (SIA), a national, non-profit trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities, manages Winter Trails. Winter Trails sponsors and media partners included: Atlas, Backpacker Magazine, Crescent Moon Snowshoes, Cross Country Skier Magazine, MSR, Rossignol, SkiTrax, Snowshoe Magazine, Tubbs, Whitewoods, XCSkiresorts.com.

- SIA -

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK and Executive Market Summary. SIA also develops marketing products, programs and services such as logistics and Government affairs that help our Members operate more efficiently and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.

Contact:
Anovia Daniels, Communications & Public Relations Manager
P: 703.506.4214, E: ADaniels@snowsports.org
W: snowsports.org, siasnowshow.com, snowlink.com, winterfeelsgood.com