SKI THIS SEASON AT VERMONT’S PICO MOUNTAIN FOR LESS THAN $40 PER DAY

KILLINGTON, Vt. (Nov. 11, 2010)  – Skiers and riders who plan ahead this season can enjoy significant savings over walk-up window rates at Vermont’s PicoMountain. From the Express Card to Vermonter and New Hampshire Days, U.S. Military and group discounts, skiers and riders are offered many value opportunities to hit the slopes.

“Fewer than one-in-four skiers actually pay the full one-day window ticket rate,” stated Tracy Taylor, PicoMountain’s Director of Operations. “For those skiers and riders who plan ahead and want to hit the mountain, especially on non-peak days, we offer a number of great deals this season at PicoMountain.”

Pico Express Card
For skiers and riders hitting the mountain as little as two or more days this season, the Pico Express Cardoffers outstanding value and direct-to-lift access. Available for just $39, the Pico Express Card offers midweek skiing for $29, and $39 tickets on weekends and *Peak days.

The Pico Express Card offers “pay-as-you-ski” flexibility and works like a season pass (with the skier/riders picture on it), and is linked to a credit card. The first time each day the Express Card is scanned at the lift, the credit card is automatically charged the discounted rate. Available online or at the PicoMountainsales office through Feb. 1.

Pico Super Express Card
The Pico Super Express Cardis preloaded with three days of skiing and riding valid any day of the season for just $99. From the fourth day on, the Super Express Card will offer all the benefits of the Express Card. Available online or at the PicoMountainsales office through Dec. 16.

Bring a group and receive significant savings!
Groups of 15 or more qualify for savings up to 45 percent on lift tickets. Plus, groups can advantage of reduced rates on lodging, meals, rentals and even Learn To Ski and Ride programs. For more information, contact PicoMountain’s Group Sales Department at 800-432-0100or email groupsales@picomountain.com.

Vermonter and New HampshireDays
Residents of Vermontand New Hampshireski or ride for $29 every Monday, Thursday and Friday (excluding Dec. 28-29, 2010and Feb. 22-23, 2011). Present a state issued ID at the PicoMountainsales office to receive a discounted ticket. 

Military Discounts
Active and retired U.S. Military Personnel may present a valid Military ID at the PicoMountainsales office and receive a $42 midweek ticket, a $49 weekend and $52 Peak day ticket.

College Students:
College students who present their valid College ID and one other form of photo ID at the PicoMountainsales office receive a $42 midweek ticket, a $49 weekend and $52 Peak day ticket.

e-Ski Tickets
A limited number of e-Ski Ticketsare available on specific days throughout the season at a significantly discounted price. If something catches your eye, purchase it online and pick up your ticket at the ticket window. Keep in mind, there are only a limited number of deals and they are frequently updated.

*Peak days: Dec. 24, 2010through Jan. 3, 2011; Jan. 16-18, 2011; Feb. 13-21, 2011.

About Pico Mountain:
With more vertical drop than 80 percent of New Englandmountains, PicoMountainoffers mogul trails, glades, groomed cruisers and the new TripleSlopeTerrainPark, all of which lead back to one classically-styled Vermontbase lodge. First-timers can enjoy gentle learning trails and a new tow-rope, while more advanced skiers and snowboarders will enjoy finding their way into the glades on a fresh powder day.  Our 50 trails, 214 skiable acres and seven lifts (including two high-speed quads) mean our slopes are never crowded and our guests get the most out of their days.  Starting Jan. 1, 2011, PicoMountainwill become Vermont’s only non-smoking resort. Pico – Big Mountain Skiing, SmallMountainCharm. www.PicoMountain.com.

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